www.northernracing.co.uk
The Client:
Northern Racing Ltd is one of the big three Racecourse owners in the UK, with the following Racecourses in their stable:
Newcastle, Uttoxeter, Brighton, Fontwell Park, Chepstow, Hereford, Sedgefield, Great Yarmouth, Bath.
We have been designing, developing and managing all of these websites since 2002.
"When Brighton's website won an award, we decided to work with its creator, KMD, on all of our racecourses. KMD provided a seamless transition from nine independently managed web sites to nine sites - managed centrally.
Whilst each website site still reflects the uniqueness of the particular racecourse, the theme of the site makes it user friendly, accessible and functional. KMD have provided us with practical, jargon-free advice, a high quality of service and very smart sites."
Rod Street, Managing Director, Northern Racing
What we did:
We work with the Northern Racing team to create a consistent online identity for the Group.
Each site has similar layout and navigation although there are certain course-specific differences between some of the sites. The sites contain the following features:
- Online ticket and merchandise sales
- Automatic updating of time sensitive fixture information
- Online content management system to allow course staff to maintain frequently changing sections of the site
- Virtual tours of main hospitality suites and conference facilities using 360 degree images
- Details of latest ticket and promotional offers
- We have also produced multimedia sales presentations for Brighton Racecourse and Fontwell Park, and have designed promotional postcards for a number of the courses in the Group.
We provide monthly management and statistic reports for each individual course along with regular maintenance checks.
Results:
There has been a consistent and substantial rise in the number of web visitors each year. The revenue generated by each website, and the reduced costs from streamlining administration functionality, has exceeded expectation.
We review performance monthly, and our longstanding relationship gives us an insight into the business. This helps us to advise the courses on specific ways they can build more business and a better online service to their audience.
www.northernracing.co.uk
www.bath-racecourse.co.uk
www.brighton-racecourse.co.uk
www.chepstow-racecourse.co.uk
www.fontwellpark.co.uk
www.greatyarmouth-racecourse.co.uk
www.hereford-racecourse.co.uk
www.newcastle-racecourse.co.uk
www.sedgefield-racecourse.co.uk
www.uttoxeter-racecourse.co.uk
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