Search engine optimisation (SEO) and marketing
is a low cost, effective way of driving additional traffic to
your site. Up to 90% of people use a search engine as a first point
call when looking for information on the Internet.
The cost of promoting your site will depend upon your objectives
and the investment you want to make. There will be an initial cost
for site analysis, optimisation and/or pay-per-click account set-up
and a monthly fee based on the level of reporting and management
you require.
We provide a range of site promotion packages: Site Optimisation
Our
detailed site optimisation service involves in-depth analysis of
your website objectives,
target market and competitors. We provide
you with progress updates throughout the optimisation process,
and guarantee that your site will be achieve top 10 listings in
at least 5 of the major search engines for the agreed search phrases
or words.
This service includes:
- Recommendations Report - based on target market, competition,
website structure.
- Agreement of search phrases.
- Optimisation of key pages.
- Registration with major search
engines
- Monitoring of registration at
2 and 4 weeks and monthly thereafter.
Pay per Click
Pay per click search engines allow
you to bid for top ranking positions on certain search engine and
portal sites by bidding
on specific keywords/phrases.
When carrying out a project we will optimise your web site for
the current top-rated search engines and directories, including
Google, Yahoo!, AOL, MSN, Ask Jeeves, AltaVista, Lycos, Netscape,
All The Web, Dogpile and The Open Directory.
This service includes:
- Recommendations Report - based on target market, competition,
website structure. Includes research into relevant keywords/phrases,
the cost of each keyword or phrase.
- Opening your pay per click search engine accounts.
- Preparing your title and description listings and registering
them with the pay per click search engines to attract targeted
traffic.
- Reviewing the performance of each of the keywords
and phrases.
- Making any changes to the bids to maintain
the desired ranking.
- Changing the titles and descriptions
where required.
- Providing monthly reports showing the usage
of each keyword and the relevant costs.
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